Examining Bad Logos: How to Avoid Logo Mistakes

Identity design is deeply ingrained in with psychology and marketing. To design a readable identity you need to understand what works and what doesn’t work.


It’s not hard to find examples of bad logos all over the web. You can quickly tell which logos got a professional design job vs which logos were thrown together haphazardly. But some are very subtle and lie right in the middle. So how do you avoid these poorer quality logo designs?


I want to share examples of poor logos contrasting with better designs. By recognizing design patterns you’ll quickly adapt to a certain aesthetic and feel more comfortable in your logo/identity design work...


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