​New Breed Bottle Shop opens in Loughton High Street


New Breed Bottle Shop​, a specialist retailer of craft beers, small batch spirits, and wines, has opened its doors​ ​in the heart of Loughton High Street, Essex.


Located  at  ​287  High  Road,  Loughton​,  ​New  Breed Bottle Shop is an independent venture and long term personal dream of friends Neil Datta and Mikey O’Kane. The shop opened softly over the festive period and this week launched an online retail store with nationwide delivery.


With a mission to change the face of drinks retail and a desire to celebrate independent businesses, ​New Breed  Bottle  Shop  ​prides itself on supplying labels of the highest provenance and quality.  They offer a  curated mix of beers, ales, and lagers on tap to be taken away by a reusable glass bottle or ​“growler”. ​In a bid to encourage more sustainable practices, customers can bring back and reuse the growlers for refills of their favourite beers.


The beer on offer will rotate on a regular basis and will boast over 200 varieties from all over the UK. Star brewers include West Country-based Deya, Verdant, and Electric Bear Brewing as well as Northern based North Brew, Northern Monk, Pomona Island, and Overtone Brewing in Glasgow. London breweries include the likes of The Kernel, Hackney Brew, Pressure Drop, and Gypsy Hill. ​Customers can create their own gift boxes by choosing any 6 beers to take away in a branded recyclable gift box.


New Breed Bottle Shop also sells a curated selection of natural, low intervention, and biodynamic wines from  some  of  the  world’s  most  exciting  and  innovative  producers  as  well  as  a  select  range  of  more  classic bottles from independent and family-run vineyards. Wines on offer will span from big name old world  wines  to  lesser  known  and  surprising  new  world  gems.  ​New  Breed  Bottle  Shop  are  exclusively  working with top tier London wine importers who supply some of the country’s finest Michelin star restaurants and most exciting bars to bring you the best quality wines at an accessible price point.



Spirits are sourced from artisanal distillers such as East London Liquor Company and Linden Leaf, and an array of pre-bottled cocktails from Bottle Proof and the renowned Three Sheets – who are currently listed in The World’s 50 Best Bars – are also on offer.


Neil Datta, New Breed Co-founder & Director says “​We had an idea for a business that also allowed us to do  something  we  loved. We wanted a place where customers could taste and buy the sort of craft beers, natural  wines  and  artisan  spirits  that  we  enjoy.  We  have  sourced  quality  beverages  from  independent  brewers, growers and distillers from around the UK and customers will get the kind of expert, one-on-one service that the products deserve​”.


Mikey O’Kane, New Breed Co-Founder & Director says “​I’ve always loved good quality beers and wines but have found it hard to find what I want on the high street. We want to deliver something new at accessible prices but with a big point of difference. Explore, taste, talk, take away…it’s that simple”.


New  Breed  Bottle  Shop  is  open  from  ​12pm  –  8pm  Monday  to  Saturday  and  12pm  –  5pm  on  Sundays.  Customers can also order online at wwwnewbreedbottleshop.com with nationwide delivery as well as a local delivery service.


287 High Road, Loughton, Essex, IG10 1AH | www.newbreedbottleshop.co.uk​ | @newbreedbottleshop

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